Flyin.com

Challenge

Flyin.com is one of the largest online travel agencies in Saudi Arabia. It provides travelers with everything they need for exploring, planning and purchasing a trip. Through its direct access to one of the widest networks of travel products and services, Flyin.com is a one-stop-shop for the modern traveler.

With revenue as their primary KPI, the company was looking for a solution that would help them achieve the highest volume of booking revenue at the lowest cost of sale.

Solution

To boost revenue efficiently, Flyin.com launched Criteo Dynamic Retargeting to bring recent site visitors back to complete their transaction. Since launch, Flyin has seen tremendous growth in transactions and revenue, along with a drop in Cost of Sale (COS).

Looking to improve results even more and achieve scalability, Flyin.com and Criteo then switched to an Adaptive Revenue Optimization (ARO) model. The flexibility of the Criteo Engine, which is the power behind all of Criteo’s products, enabled the team to seamlessly switch to this new model and focus on optimizing against a specific COS target; delivering good results across the board.

How it works:

  • Adaptive Revenue Optimization defined CPC bids according to the ROI goal to maximize performance and reach COS targets.
  • Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
  • Ads were focused on those who were most likely to convert by accurately predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps.
  • Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.4 billion shoppers we see each month.
  • Machine-learning technology worked continuously to improve the campaign’s performance.

Outcome

  • +371% number of transactions (recent results 2 months data vs. first 2 months after ramp up)
  • +811% revenue generated
  • -62% COS
  • +24% revenue generated (after ARO implementation *month prior to switch vs. month after switch)
  • +25% average cart value (constant number of transactions)

“Working with Criteo was a big step towards scaling up our retargeting campaigns. Their amazing team has always impressed us with results beyond expected. One of the things that I like most about Criteo is that their team is always keen to help their partners achieve their goals.”

–Mohammed Al-Ismail, Marketing Director, Flyin.com

+371%

Number of transactions (recent results 2 months data vs. first 2 months after ramp up)

+811%

Revenue generated

-62%

COS

+24%

Revenue generated (after ARO implementation *month prior to switch vs. month after switch)

+25%

Average cart value (constant number of transactions)