How Vanden Borre created reliable full-funnel experiences for consumers
With nearly 2200 products in their catalogue, Konesso is one of the leading coffee and tea retailers in Poland. Their aim is simple – to help their customers find exactly what they’re looking for. Konesso does this by providing coffee and tea lovers with detailed product descriptions, special offers, holiday gift guides, recommendations on how to care for accessories, and a knowledgeable team that is passionate about their products. All of these things come together to create a friendly experience for their user base, which has been steadily growing ever since their store first opened.
Konesso is a company that knows better than most what customers value in today’s online shopping industry, and they constantly put their knowledge to good use to meet their users’ expectations, which in turn ensures their business growth.
In order to bring new quality users to their website and build a long-lasting relationship with their existing customers, Konesso partnered with Criteo.
Konesso saw a growth in people’s interest in specialty products, which was great for them, but also meant their competition was growing, too. They realized that staying in touch with their customers was more important than ever. To tackle this task, Konesso launched their first lower-funnel retargeting campaign with Criteo in 2016, focused on reaching users who visited their website in the last 60 days.
The positive results were immediate, achieving target cost of sale (COS) within one week of launch. Their retargeting campaign also resulted in a 245% increase in completed purchases for users who abandoned their baskets and then interacted with a Criteo banner.
Now more than four years into their partnership with Konesso, Criteo has managed to keep a steady cost of sale (COS) despite the growing volumes, by leveraging an automated bidding solution. Thanks to proprietary AI, this tool ensures that all bid changes happen smoothly and efficiently as often as they’re needed to help the campaign achieve maximum results while focusing on the users with highest value.
At the end of last year, satisfied with the results of their retargeting campaign, Konesso decided to trust Criteo with their traffic needs as well. That’s why they launched a prospecting campaign to reach new users with similar interests as their current customers base, who never converted on their website.
Since launching this campaign, Konesso’s ads reached more than three million new users, bringing quality traffic to their website and increasing the volume of their retargeting campaign. Their prospecting campaign also resulted in an 80% decrease in COS in the first month vs. the eighth month.
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