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Challenge

Le Slip Français is an underwear brand in France, known for its humor and “savoir-faire”.

Their challenge was to merge impactful visual communication with performance to achieve ambitious growth objectives. They were looking for a data-driven approach that would allow them to deliver on-brand creative on brand-safe media while maximizing ROI.

Solution

With Criteo Dynamic Retargeting and Criteo Audience Match, Le Slip Français effectively retargeted its customers with ROI-based strategies. Criteo’s unique inventory, flexible bidding strategies, and a finer level of detail allowed Le Slip Français to continuously improve performance.

With Kinetic Design, Criteo’s dynamic creative optimization technology, Le Slip Français ensured brand consistency in terms of visuals and tone across all creatives, while also delivering the right ad for every device, for every context, and for every stage of the shopper journey.

The transparent and granular reports enabled Le Slip Français to fine tune optimization of the campaigns and use Criteo’s data to inform their overall strategy.

How It Works: Criteo Dynamic Retargeting

  • Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
  • Advanced bidding technology focuses bids on those who are most likely to convert.
  • Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.2 billion shoppers Criteo sees each month.
  • Machine-learning technology worked continuously to improve the campaign’s performance, based on specific goals.

How It Works: Criteo Audience Match

  • Criteo Shopper Graph’s industry leading match rate identified a significant portion of the CRM audience online (more than 60%).
  • Direct relationships with thousands of publishers globally delivered the broadest reach and premium visibility across web, mobile browser and apps.
  • Synchronization between Criteo Audience Match and Criteo Dynamic Retargeting ensured cross-campaign optimization and attribution.
  • Kinetic Design dynamically optimized ads tailored to each individual, while maintaining brand integrity, to deliver unmatched engagement.

Outcome

  • Improvements in all key metrics YOY, including CTR, CPC, Avg. Cart, and COS
  • Improvements in clicks, sales, and order value outpaced the 2.5x increase in investment vs. Y1

“Criteo helped us to enhance our two main objectives which are branding & performance. Thanks to the Criteo solutions we continuously improved our performances year on year. We are growing very quickly and Criteo is the best provider to accompany us in our new challenges.”

– Robin Cros, Head of Acquisition, Le Slip Français

Improvements in all key metrics YOY, including CTR, CPC, Avg. Cart, and COS

+2.5x

Improvements in clicks, sales, and order value outpaced the 2.5x increase in investment vs. Y1