LF Mall increased new sales by 8% with Criteo Customer Acquisition

Solution

LF Mall increased their brand exposure, and enjoyed a significant increase in online sales compared to other companies in the industry with Criteo Customer Acquisition. They had already been running Criteo Dynamic Retargeting to target existing visitors, and with the addition of Criteo Customer Acquisition, they were also able to acquire new customers with a high propensity to purchase.

Criteo’s leading Identity Graph and unique shopper scoring technology enabled LF Mall to distinguish new from existing customers across all devices, browsers and apps, and identify those most likely to convert. Personalized ads with AI-driven product recommendations ensured maximum engagement. Thanks to the campaign, LF Mall’s sales from new customers increased by 8% compared to the previous quarter.

How it works

• Foster maximum engagement by analyzing aggregated shopping and browsing events across a pool that covers 74% of the world’s online shoppers, only targeting highly relevant shoppers with a high propensity to convert.
• Apply a unique score for each shopper with the highest propensity to buy by granularly distinguishing new shoppers from existing customers across devices, browsers, and apps with Criteo’s shopper-focused identity graph.
• Deliver user-centric personalized product recommendations by applying Criteo’s proven product recommendation and machine-learning technology across your acquisition campaigns at a granular shopper-level.
• Benefit from a performance, CPC-based, acquisition solution and drive maximum ROI, paying only when relevant prospects engage with your Criteo Customer Acquisition campaign.
• Enjoy superior campaign performance as a result of extensive shopper reach, continuous shopper understanding, mass personalization at scale, and unparalleled publisher reach.