How MUST’IT maximized full-funnel marketing performance
Since its establishment in 1953, LF has advanced the Korean fashion industry through steady innovation. It is currently the leading fashion company in Korea and is cementing its position as a global fashion brand. LF’s premium fashion mall, LF Mall, is extending that vision with a global fashion platform offering more than 2,000 brands, including 40 of the company’s own.
With the growth of domestic e-commerce users reaching a critical point, LF Mall was looking for a partner who could help them find new customers and drive new sales.
LF Mall increased their brand exposure, and enjoyed a significant increase in online sales compared to other companies in the industry with Criteo Customer Acquisition. They had already been running Criteo Dynamic Retargeting to target existing visitors, and with the addition of Criteo Customer Acquisition, they were also able to acquire new customers with a high propensity to purchase.
Criteo’s leading Identity Graph and unique shopper scoring technology enabled LF Mall to distinguish new from existing customers across all devices, browsers and apps, and identify those most likely to convert. Personalized ads with AI-driven product recommendations ensured maximum engagement. Thanks to the campaign, LF Mall’s sales from new customers increased by 8% compared to the previous quarter.
“LF Mall aims to be a premium lifestyle mall. Driving growth with the standard discount promotions was a poor match for our strategic direction. Criteo Customer Acquisition’s shopper data and technology enabled us to obtain more valuable new visitors and achieve better results than any other user acquisition solutions.”
Manager, e-Marketing BSU,
e-Sales Business Department, LF co. Ltd.
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