Challenge
Overcoming efficiency limits and platform dependence
Libas is India’s leading ultra-fast fashion Indian wear brand, known for launching 150–200 new styles every two weeks. With trend-driven collections and a strong digital presence, the brand needed a performance marketing strategy that could keep pace with its scale.
As Libas ramped up investment, two key challenges emerged:
- Limited efficiency from existing display retargeting efforts
- A heavy reliance on walled garden platforms
To sustain growth, Libas needed a partner that could drive both stronger retargeting performance and scalable new customer acquisition while maintaining ROAS and unlocking premium inventory beyond traditional platforms.
Solution
Activating full-funnel Commerce Growth across the open internet
In partnership with Criteo and Tyroo, Libas launched a full-funnel Commerce Growth strategy focused on both efficiency and scale. The approach included:
- GO Campaigns: AI-powered, self-serve campaigns built for customer acquisition in this case, delivering discovery at scale across diverse ad formats and channels.
- Retargeting: High-performing retargeting campaigns on Criteo, outperforming previous display efforts and accessing premium inventory.
- Social Activation: Delivery across social platforms via Criteo, extending reach beyond the open internet while enabling unified measurement and optimization across channels.
By adopting the GO framework as part of a broader full-funnel strategy, Libas quickly gained consistency and efficiency across campaigns. Together with advanced audience targeting, premium inventory access, and unified activation across channels, GO Campaigns helped drive scalable performance across both acquisition and retargeting efforts.
Results
Driving scalable results with stronger efficiency
"As a fast-growing Indian fashion brand, it is essential for us to scale in a way that balances reach, efficiency, and returns. Partnering with Criteo has helped Libas expand its presence across the open internet and connect with high-quality audiences while continuing to deliver strong performance. Criteo’s full-funnel Commerce Growth approach has supported both customer acquisition and efficiency at scale, giving us the confidence to grow sustainably. We value this partnership and look forward to strengthening our collaboration with Criteo as we continue to build the brand.”
Libas’ full-funnel strategy delivered standout YoY performance across the board.
- +72% ROAS uplift, reinforcing Criteo’s role as a key revenue driver
- +104% increase in ad spend, reflecting increased confidence in campaign efficiency
- +133% growth in conversion rate, driven by more relevant audiences and placements
- +108% increase in CTR, indicating stronger engagement and ad relevance
(Data comparison: Criteo 7D Click Attribution | Jan 1, 2024–Dec 12, 2024 vs. Jan 1, 2025–Dec 12, 2025)
Libas’ success shows how Criteo’s Commerce Growth strategy helps fast-moving brands scale efficiently across a fragmented digital landscape. Tyroo supported this scale-up through ongoing performance monitoring and optimization. By combining high-performance retargeting, AI-powered acquisition through GO Campaigns, and social activation, Libas unlocked sustainable growth across the open internet and social environments—proving that performance and scale don’t have to come at the cost of efficiency.
