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All success stories>Melhor Envio

Melhor Envio increases display CTR by 25% with a cross-channel media strategy

+25%
Click-through rate in display
-43%
Cost per click in display

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Challenge

Improving display efficiency without restructuring campaigns

Melhor Envio is a Brazilian shipping management and freight intermediation platform that helps ecommerce merchants simplify logistics, access competitive shipping rates, and manage deliveries more easily through one centralized experience.

Melhor Envio was looking to improve the cost efficiency of its display campaigns while sustaining qualified traffic and audience engagement. With rising media costs and limited levers within display alone, the team needed a strategy to boost performance without restructuring its existing campaigns.

Solution

Extending display performance with social video activation

To address this challenge, Melhor Envio activated social inventory across Meta and TikTok as a complementary video channel alongside its existing display campaigns, creating a more full-funnel media approach.

By leveraging video creatives on high-reach social platforms, the team built brand awareness and increased audience familiarity before display exposure. This cross-channel strategy increased brand familiarity and strengthened downstream engagement, while keeping the existing display setup intact.

Results

Driving stronger engagement and more efficient performance

The activation delivered clear gains in both display efficiency and engagement.

After social activation, Melhor Envio saw a 25% increase in display click-through rate, while display cost per click decreased by 43%, demonstrating more efficient traffic acquisition and stronger user engagement.

Importantly, these results were sustained over time with consistent uplift observed across the three-month post-activation period (October–December vs. August–September baseline). This confirmed a halo effect from video on social, helping drive stronger engagement and more cost-efficient performance in display.

For Melhor Envio, this test showed that adding social as a complementary video channel can strengthen display performance without requiring changes to the existing campaign structure.

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