Sephora Germany grows new website traffic with a Similar Audiences campaign
Nature & Découvertes is a long-term client of Criteo’s that has both an online and bricks-and-mortar presence. The company is a sophisticated marketer, open to testing new solutions and products as the marketing landscape evolves.
Their most recent challenges included improving the profitability of their retargeting campaign, properly attributing sales to their various efforts, and transitioning mono-channel customers into omnichannel customers with an omnichannel campaign. Ultimately, Nature & Découvertes’ goal was to achieve a COS target of 25% or better.
Nature & Découvertes (N&D) addressed the entire shopper journey by taking advantage of Criteo’s full suite of solutions, including:
Acquisition: N&D employed Criteo Customer Acquisition to find new customers who were most likely to buy their products.
Conversion: With Criteo Dynamic Retargeting, N&D connected with mid-funnel and lower-funnel shoppers throughout their shopping journey so that they eventually returned to the site and completed a purchase. The campaign also provided incremental sales from relevant products based on the customer’s purchasing profile.
Re-engagement: Criteo Audience Match was also used to re-engage lapsed shoppers and bring them to the site to buy from N&D again, and to merge offline and online data to transition in-store only shoppers into omnichannel shoppers.
For all campaigns, N&D took advantage of Criteo’s Adaptive Revenue Optimizer, which defines CPC bidding according to the COS goal to ensure maximum results within the parameters.
“For 6 years Criteo and Nature & Découvertes have teamed up in multiple growth projects. Criteo’s technologies allowed us to increase our growth and reach omnichannel customers at the perfect moment. Criteo’s team had only good advices for us and I am sure they will continue to help us grow and reach our objectives in the future.”
–Benjamin Boulic, Head of E-commerce
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