How Wiber Rent a Car drives reservations with automated bidding
Neredekal.com is a meta-search platform that gives detailed information to travellers about vacation regions and hotels of Turkey. It is the only platform of its kind in Turkey thanks to its rich hotel portfolio, unbiased comments, and big partner operators.
Neredekal.com provides call forwarding and traffic redirection for the hotels, OTAs and travel agencies they work with, so convincing visitors to call hotels for direct booking is a major factor in their success. As such, their challenge was to reach the most relevant audience possible.
To increase their conversion rate and reach a highly engaged audience, Neredekal.com used Criteo Dynamic Retargeting to serve personalized ads on a broad range of publisher sites. With Criteo’s unparalleled reach, Neredekal.com connected with users wherever they were, across the web, devices, and apps. A deep understanding of each shopper, fueled by Criteo Shopper Graph, the world’s largest open shopper data set, ensured that they targeted those most likely to convert with the most engaging offer. And Criteo’s proprietary dynamic creative optimization technology ensured that each ad was tailored based on each shopper’s preferences.
“Criteo has scaled our success with profitable CPO and positive ROAS rates.”
–Çağdaş Polat, CMO, Neredekal.com
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