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All success stories>TerabyteShop

TerabyteShop breaks revenue records with GO! Campaigns

+60%
Clicks
+100%
Revenue

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Challenge

Scaling growth and simplifying operations

TerabyteShop is one of Brazil’s leading ecommerce retailers for gaming and tech, offering a wide selection of PC components, gaming PCs, electronics, and peripherals.

As the brand set its sights on scaling growth and reaching more new customers, the team ran tests across various campaign setups and optimization strategies. The challenge became clear: They needed a solution that could deliver measurable growth without adding complexity to campaign management. Profitability, performance, and time efficiency all had to improve without requiring more manual work.

Solution

Activating automation for long-term performance

TerabyteShop launched GO! Campaigns by Criteo—an AI-powered solution designed to automate optimization and enhance results. Inspired by the success of other Criteo clients, the team transitioned an existing campaign to GO!, then launched a new acquisition-focused initiative to extend reach and performance.

Both campaigns exceeded expactations, especially on social placements where engagement and conversions saw significant improvement. By transitioning to GO!, TerabyteShop achieved greater efficiency in campaign management, reduced manual tasks, and benefited from strategies specifically designed for SMB requirements. Automation enabled the team to concentrate on strategic initiatives rather than routine optimizations.

Results

Achieving record-breaking revenue and long-term growth

After launching GO! Campaigns, TerabyteShop experienced its highest monthly revenue to date, a milestone in the company’s performance history. Key performance metrics like clicks grew by 60% and overall efficiency increased significantly. TerabyteShop observed these positive trends both in the Analytics suite provided by GO! and independently through last-click attribution in Google Analytics.

The campaign’s success led TerabyteShop to double its investment from the previous year, highlighting its confidence in the partnership and approval of the campaign results. This success story shows that with the right tools, companies of any size can scale effectively using GO! Campaigns.

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