Tugo experiences 7.5x increase in year-on-year conversions with Criteo Dynamic Retargeting

• 1.18% in clickthrough rate
• 7.5x increase in year-on-year conversions (August 2018 vs August 2017)
• 23% contribution to total sales

“Vietnam’s expenditure on outbound travel saw a 6.6% growth in 2017 and this is estimated to increase to 8.4% this year. This is being driven by rising affluence in Vietnamese consumers, especially the middle-class population due to the move to a more urbanised workforce. Criteo’s machine learning technology has enabled us to have a better understanding of our customers’ travel booking preferences and readiness to purchase. The technology is easy to implement with Criteo’s close guidance and quick turnaround in providing the required support. As we look at expanding our app capabilities, Criteo’s support will be crucial in delivering the best web and in-app travel booking experience countrywide as we strive to become the top-of-mind travel company for Vietnamese consumers.”

–Nguyen Duy Vi, Co-Founder and Marketing Director of Tugo