An optimized retail media strategy for American Crafts led to success on Michaels.com
Present in 15 countries, security system company Verisure Brasil was looking for a solution to reach a volume of leads at a reasonable cost, seeking higher conversion rates of Visit to Sale.
Verisure Brasil chose Criteo to help them meet their needs. To re-engage those users who came to the site but did not convert and did not become a lead, a Criteo Dynamic Retargeting campaign was launched.
When the campaign was launched, the goal was to optimize the campaign to an optimal cost per acquisition (CPA) with a limited budget. After arriving at the target CPA, a more aggressive strategy was rolled out, still with a defined CPA, but with an unlimited budget in order to capture the greatest volume of leads possible from the campaign.
Verisure Brasil used Adaptive Conversion Optimization, which automatically adjusts the CPC for each user based on a desired CPO. This enabled Verisure to broaden the scope of the campaign, with the assurance that target CPOs would be maintained.
How it works:
“Criteo enabled us to expand the reach of our retargeting campaigns to re-engage the users who were leaving without converting, while maintaining the cost and format we were looking for. The result was so good, we expanded to other markets.”
–Amilcar Chavez, Lead Generation, Manager
–Rodolfo Araújo, Lead Generation, Analyst
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