Wemade maximizes downloads for newly launched mobile game and measures TV to Digital performance
The Mexican holiday, Buen Fin, is one of Walmart Mexico’s biggest holiday promotions of the year. Going into the big event, three top brands wanted to focus on maximizing their return on ad spend with Walmart Connect Mexico.
Walmart Connect Mexico teamed up with Criteo to help the three brands achieve their return on ad spend goals. Through the partnership, Criteo recommended optimized retail media strategies for each of the three brands, such as keeping cost-per-clicks low to ensure that each campaign remained competitive.
As a result of the strategy, each of the brands were able to reach Walmart Mexico shoppers during Buen Fin across multiple page types, increase their sales, maintain a strong return on ad spend, and generate impressions. Here’s a breakdown of each brand’s results.
Brand #1 earned 10K+ clicks, 177K+ total impressions, a click-through rate of 5.73%, and an average cost-per-click of $14.79.
Brand #2 earned 4K+ clicks, 135K+ total impressions, a click-through rate of 3.42%, and an average cost-per-click of $11.10.
Brand #3 earned 68K+ clicks, 368K+ total impressions, a click-through rate of 6.12%, and an average cost-per-click of $11.10.
Ready to harness retail media for your business’s growth? Learn about Criteo’s retail media solutions.