In this week’s podcast episode of “Ad Talk: On the Street”, we’re chatting with Glossier, the cult-status beauty brand that started out online and quickly evolved into a multichannel commerce powerhouse.
Since its products launched in the fall of 2014, the company has grown into a multimillion-dollar makeup empire. Today, Glossier boasts more than 1.7 million followers on Instagram, lots of famous users, including supermodel Karlie Kloss, and iconic branding that’s become so recognizable, fans use the hashtag #glossierpink whenever they see it.
We visited the Glossier Showroom (now the flagship) one afternoon, located in Soho at the northern edge of New York City’s Chinatown. Lauren, a Showroom Editor, spoke with us about why Glossier shoppers, both old and new, visit the location — and why they keep coming back.
Inside shoppers can sample products or ask questions of employees, helping to bring the brand’s online marketing to tangible life. From pink tiles and comfy chairs to mirrors that say “You look good,” Glossier makes its in-real-life stores parallel the digital experience.
Listen to the full episode below: