As one of the top programmatic teams in ad tech, IBM Watson Advertising offers a variety of quality programmatic solutions to advertisers. Whether you’re a performance-driven advertiser focused on cost, or looking to bring automation across your entire campaign portfolio with a preferred deal, their team is ready to help advertisers meet their objects. 

In this latest edition of the “Supply Spotlight” video series, Amanda Dean, Head of Programmatic Partnerships and Strategy at IBM Watson Advertising, discusses some of the tools they bring to advertisers so they can make smarter decisions and have their advertising be as impactful as possible.  

IBM’s The Weather Channel sites and apps engage habitual users in a brand safe environment. We reach over 125 million unique users in the US and over 250 million unique users globally. and are trusted and powerful vehicles to reach your audience & drive results.  Visit to learn more  about our cutting-edge AI solutions for marketers.   

IBM Watson Advertising Weather Targeting combines the power of weather’s ability to drive emotion and action with IBM’s AI capabilities to model and train algorithms. This turns the relationship between weather, location, and complex data sets like health conditions, product sales, and consumer activity into actionable, proven solutions, without relying on third-party cookie data. 

If you’re a Criteo client who wants to activate with IBM Watson Advertising or just learn more, reach out to your Account Strategist today! 

Ann Pyle

Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. When not writing, she's raising three daughters with her husband or escaping to the woods to hike, camp, or bike.

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