When finding the right audience for your advertising campaign, nothing beats a publisher with a one to one relationship with their users. That’s exactly what Criteo is able to offer with our direct partnerships and exclusive inventory. Unlike some DSPs who buy exclusively via exchanges, Criteo is focused on having teams in-market to manage partnerships with top media owners in every region.
In the first edition of our “Supply Spotlight” video series, Darin Leach, head of programmatic sales at Publishers Clearing House (PCH), discusses how their direct relationships with their users drive nearly a billion dollars’ worth of sales of PCH owned and sourced products through their commerce platform each year.
Publishers Clearing House is the top digital media property serving America’s Heartland. It delivers entertainment and “chance to win” opportunities to an engaged and under-served audience of millions of American consumers that love fun, family, and a great deal. As a top comScore publisher, PCH reaches more than 70 percent of all US households and is one of the only premium digital publishers to combine first-party registration and purchase data to provide advertisers with authenticated audiences at scale.
PCH is also excited to announce the recent acquisition of Wide Open Media which creates compelling content for passionate audiences interested in outdoor living, pets, country music, sports and auto lovers, to name a few.
If you’re a Criteo client who wants to activate with PCH or just learn more, reach out to your Account Strategist today!