Ecommerce and Retail Media aren’t only for driving conversions — they also drive upper-funnel brand and product awareness. Shoppers are researching new products and brands on retailers’ sites, but may want a bit more information before making a purchase. This is why advertisers need to be thinking about the entire customer journey and leveraging both upper and lower-funnel advertising.
Will Margartitis, SVP, Head of Ecommerce for global performance marketing agency Reprise Digital, encourages this holistic thinking in the latest episode of our “Retail Media Moment” video series.
In the episode, Will shares how his clients have adapted their ecommerce strategies to recent global events, as well as gives his number one piece of advice on how retailers can help their brand partners. He also reveals one of his most treasured childhood keepsakes, but you’ll have to watch to find out what it is!
What does Will want to know from other retail media players? He asks (and urges them to think about), “where is growth coming from in the next few years?”
Looking for more insights from ecommerce experts? Check out our last video featuring Kacie McKee, Head of Ecommerce for Wavemaker U.S.