Industry Reports

Digital Marketers


November 20, 2017

How to Apply Artificial Intelligence to Digital Commerce

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Digital Commerce is evolving and expanding at a breakneck pace. Marketers can now leverage artificial intelligence and machine learning technologies to create unique ads and personalized messages for each individual customer in real-time. Analyzing individual behaviors to figure out which creative elements will entice a shopper to return and make a purchase is just one way
artificial intelligence and machine learning are gaining traction. According to this Gartner study:

  • By 2020, 30% of digital commerce revenue growth will be attributable to artificial intelligence technologies.
  • By 2020, artificial intelligence will be used by at least 60% of organizations for digital commerce.

At the same time, AI and ML aren’t catch-all solutions for every problem marketers face. When it comes to digital commerce technologies, decision makers within retail organizations should be aware of the limitations of AI and use a pragmatic approach to deliver tangible results. Learn the key benefits marketers can and should be taking advantage of, and ways to solve for the challenges that remain.

Selected insights from top industry watchers on the industry and Criteo. The opinions expressed by these independent industry analysts may differ from Criteo’s position and investor guidance. Criteo has secured distribution rights for the reports below. However, copyright and IP remains with the analyst firms. Citation usually requires express prior approval from these analyst firms.

For More Information Contact: Ludovic Leforestier, Criteo Influencer Relations, ar@criteo.com

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