Digital Marketers

May 3, 2018

How to Build a Data Centric Business

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The Data Centric Revolution, Episode #1

In Criteo’s webinar series, “The Data Centric Revolution”, we tackle all the ways the data landscape is changing and how retailers and brands can adapt. Learn how brands and retailers are adjusting their data strategies, how to measure ROI across channels, and how to build a system for data management and governance.

In the first of our webinar series, Jonathan Margulies, Managing Director at Winterberry Group, takes us through the research firsthand and address the challenges facing marketers today. Next, Gilles Giudicelli, Head of Research at Criteo, discusses data-first companies and the strategies you need to build a data-centric model.

You’ll learn:

  • The challenges facing marketers in creating a data centric business
  • Examples of data centric companies
  • The tactics & strategies to putting data at the center of your team