MediaPost features HookLogic holiday data that shows mobile purchases had the highest conversion rate during the U.S. Thanksgiving Day holiday weekend.
Destination CRM highlights Criteo's launch of Kinetic Design and how the new technology will give marketers more creative control.
Entrepreneur features an article from Jessica Breslav, Regional Managing Director, Mid-Market at Criteo, that details the most effective ways for small businesses to establish a digital presence.
MediaPost highlights Criteo's launch of Kinetic Design and features commentary from Patrick Wyatt, SVP of Product Management, where he expounds on the impact Kinetic Design will have on the industry as a whole.
Daniele Beccari, head of travel products at Criteo, discusses how travel brands can reach consumers across devices. The piece also features data from Criteo's latest Travel Flash Report, which shows an increase in online bookings made on smartphones.
In an article about Amazon's entrance into server-side header bidding, AdExchanger notes Criteo has been a leader in pre-bid integration for publisher inventory for years.
Express Observer cites Criteo's Black Friday analysis, which shows iPhone users shopped more on mobile devices than Android users.
Chain Store Age features Criteo's Black Friday shopping analysis, which shows retailers drove the bargain hype long past Black Friday and into Bounceback Tuesday.
The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.
AdExchanger references Criteo along with The Trade Desk as the only two hot ad tech stocks currently in the industry. The article also predicts that ad tech company, Integral Ad Science may eventually join them in the ranks.