Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.
Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.
TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.
Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.
Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.
In just two years, nearly half of all ecommerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.
“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.
France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.
HookLogic, a startup that helps consumer brands place ads on ecommerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo.
Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.
