According to a Criteo-sponsored poll of advertisers, marketers, and publishers, nearly half of the respondents expressed the need to do a better job of integrating technology to improve their omnichannel marketing efforts.
Payments Source cites Criteo Mobile Commerce Report data, which states mobile share of global ecommerce is expected to grow from 40% in 2015 to 70% by 2017.
MultiChannel Merchant highlights Criteo's Black Friday ecommerce analysis, which shows an increase in mobile transactions on iPhones and a decrease in overall tablet usage.
AdExchanger highlights Criteo's participation in a new coalition formed to help detect and prevent mobile advertising fraud.
Marketing Land features Criteo's Black Friday shopping data, which shows iPhone users dominated mobile transactions.
In an interview with BizReport, AerServ COO, Andrew Gerhart, cites Criteo research that suggests in app revenue is rising to outpace mobile web for businesses that invest in their mobile apps and improve user experiences.
Mobile Marketing's "Movers and Shakers" column features Marc Grabowski, Criteo's new executive vice president of global supply and business development.
Criteo joins a group of a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The group will develop global standards for fraud detection and prevention, which will be employed by its members for client brands and digital agencies.
MediaPost cites Criteo H1 2016 Mobile Commerce Report data to highlight the issue of abandoned shopping carts. Criteo's data shows only 26.6% of shopping carts convert into purchases, leaving 73.4% of shopping carts abandoned with no conversion to revenue.
New York Business Journal features Marc Grabowski, Criteo's new EVP of Global Supply and Business Development in the "People on the Move" section.
