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In The News

Criteo Snaps Up HookLogic as Adtech M&A Gathers Pace

France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.

In The News

Criteo is Paying $250 Million to Buy Ecommerce Ad Firm HookLogic

HookLogic, a startup that helps consumer brands place ads on ecommerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo.

In The News

Advertising Technology Vendor Criteo Plans to Buy HookLogic

Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.

In The News

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

For the first time, mobile apps saw higher order values than desktop and mobile Web, with an average of $127 spent in-app versus $100 on desktop and $91 on the mobile Web, according to Criteo's State of Mobile Commerce report.

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Mobile at the Tipping Point

The UK leads the world in mobile retail. And being out in front means that, along with other mobile-centric lands such as Japan and Korea, the UK is reaching the mobile versus desktop tipping point before anyone else. So says the latest research out this week from Criteo, which says that looking at consumer behavior, UK shoppers are now more mobile than desktop when it comes to shopping and that that trend is going to only increase. In fact, in Criteo’s terms, the UK and Japan have long passed parity with desktop and smartphones and apps are driving ever more mobility in the retail market. But are retailers up to speed?

In The News

Retailers With Mature Mobile Apps Drive 90% More Conversions

Retail TouchPoints highlights the findings of Criteo's 2016 H1 Mobile Commerce Report. The article emphasizes the importance of sophisticated mobile apps, noting retailers with sophisticated mobile apps drive 90% more conversions.

In The News

Sophisticated Retailer Apps See 54pc of Transactions Occur In-app: Report

As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.

In The News

Digital Buyers Use Desktop PCs to Purchase Clothing

Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.

In The News

Smartphonista Is the New Fashion Shopper

A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.

In The News

The Market Caps of All the Public Ad Tech Companies Combined isn’t Even Half the Size of Criteo’s

If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.