New York – March 31, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of ecommerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
“Mobile commerce is growing like a weed,” said Jonathan Wolf, chief product officer, Criteo. “In just the last three months there was a 10 percent increase in mobile transactions here in the U.S. Smartphones are now the majority of mobile transactions, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend.”
The findings in this report are based on Criteo’s analysis of individual transaction-level data from more than $160 billion of sales globally. Key takeaways include:
“The huge growth in mobile transactions over the past quarter shows that consumers are now very comfortable purchasing on smartphones across all categories,” said Wolf. “There really is no limit to this growth – mobile is now more than half of all ecommerce transactions in advanced markets like Japan and South Korea.”
To download Criteo’s complete Q1 2015 State Of Mobile Commerce report, please visit www.criteo.com/resources/mobile-commerce-q1-2015/and for more information about Criteo and its technology please visit www.criteo.com.