NEW YORK—Oct. 10, 2017–Criteo S.A. (NASDAQ: CRTO), the commerce marketing technology company, today released data from its study in conjunction with Forbes Insights: “The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field”. The study, which surveyed more than 500 global marketing executives across several retail sectors, was designed to assess data’s role in ensuring retailers remain competitive in the evolving market. Results reveal that brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete.
“Despite the disruptive transformation of the retail industry, we are simultaneously witnessing that brands, large and small, understand the critical importance of data, are working hard to leverage the data they have, and see opportunity in working together to gain an edge,” said Bruce Rogers, Forbes’ Chief Insights Officer. “Data is the great equalizer in this time of division and global executives agree that a shared approach is the key for gaining an upper hand in the battle for consumers’ share of time, attention and wallet.”
Key insights from the study include:
“Global marketing executives are fully aware of the disruption the industry faces. Leading CMOs are taking bold steps to capitalize on the opportunity created by this disruption” said Eric Eichmann, CEO, Criteo. “Understanding the value of data collaboration and pooling data is a massive step forward. Doing this within the Criteo Commerce Marketing Ecosystem, which holds a massive pool of granular shopper data and provides access to one of the best media inventories in the industry, will uniquely enable retailers and brands to connect more shoppers to the things they need and love, and maximize their company’s sales and profits.”
“The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field” report was based on a survey of 504 marketing executives, conducted by Forbes Insights, from $50M+ companies in several industries, including department stores, fashion and clothing, and food and drink. Participants were CMOs, heads of marketing, and other senior marketing executives of retailers and brands from five countries—France, Germany, Japan, United Kingdom, and the United States.
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com.