NEW YORK—Oct. 26, 2017–Criteo S.A. (NASDAQ: CRTO), the commerce marketing technology company, today released data from its “Shopper Story 2017” study. The study, which comprises nearly 10,000 global consumers, was commissioned to help brands and retailers better understand what shoppers around the globe think about shopping. Additionally, the study examines the nature of modern retail through the eyes of today’s empowered consumer termed “omnishopper,” those that use a variety of devices, channels and platforms to browse and buy products.
“Our shopper study demonstrates just how common omnishopping has become and its value to marketers,” said Jonathan Opdyke, Chief Strategy Officer, Criteo. “Omnishoppers generally prefer to shop online, but they love the in-store experience when they have time. Omnishopper behavior reinforces the need for brands and retailers to escalate their competitive strategies by innovating through collaboration—harnessing the collective power of data to engage with consumers at every moment and across any screen or device during the shopper journey.”
Key insights from “The Shopper Story 2017” include:
The “Shopper Story 2017” study was overseen by an independent researcher and conducted using Research Now’s global panel of 10,000 shoppers aged 16-65 within the U.S., Japan, United Kingdom, Germany, France, and Brazil. All participants were multi-channel shoppers who go online daily and own a smartphone.
This study reinforces the need for retailers to develop a collaborative approach that serves to connect with the omnishopper both offline and online. For a complete look at the “Shopper Story 2017” study, view the report at http://www.criteo.com/insights/shopper-story-2017-us/.
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com.