NEW YORK—Feb. 21, 2018—Criteo S.A. (NASDAQ: CRTO), the leading commerce marketing technology company, today debuted findings from its Global Commerce Review for Q4 of 2017. The report analyzes shoppers’ activities, behaviors and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide.
“As smartphone usage continues to soar, increased app adoption and mobile browsing have resulted in interesting omnichannel shopping patterns,” said Jonathan Opdyke, Chief Strategy Ofiicer, Criteo. “Our latest report illustrates the power of shopping apps to drive significantly higher conversion rates and sales on mobile devices, and also confirms that omnichannel customers provide the highest lifetime value. Retailers and brands can take advantage of these trends to optimize their marketing efforts, allowing them to more effectively connect with shoppers to yield the strongest commerce results possible.”
When retailers prioritize app optimization in addition to mobile web, the performance gains are substantial.
Mobile web usage has reached a maturity point, but shoppers rarely stay in one place for long, moving in and out of walled gardens, and are still buying on-the-go, with varying levels of frequency, on all connected devices.
Omnichannel strategies help educate shoppers during their winding journey, which in turn drives positive online results.
Consumers continue to trade desktop for mobile, and back again, depending on the time and day they are shopping online.
Cross-device data combinations can help retailers make up lost ground from lower shares of mobile sales.
The Global Commerce Review analyzed individual browsing and purchasing data from over 5,000 retailers, in more than 80 countries during Q4 2017.
For a complete look at the Global Commerce Review, view the report at https://www.criteo.com/insights/global-commerce-review-q4-2017-us-en/.
Interactive Global Map
View a dynamic world map that features a global view with aggregate regional data, at https://www.criteo.com/insights/global-commerce-review-map/.
Criteo (NASDAQ: CRTO) the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,800 Criteo team members partner with over 18,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $600 billion in annual commerce sales data. For more information, please visit www.criteo.com.