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Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

NEW YORK — May 20, 2021— Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally.

Press Releases

Criteo Reports Strong First Quarter 2021 Financial Results

NEW YORK - May 5, 2021 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the first quarter ended March 31, 2021 that exceeded the Company's quarterly guidance.

Press Releases

Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

New York, April 28, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and measure incremental revenue in a post-cookie world. Criteo’s contextual advertising solution is an important milestone in the company's larger vision to become a Commerce Media Platform, a world-leading media activation platform that enables media monetization and powers global brands, agencies and retailers to optimize their sales and digital advertising returns.

Press Releases

Criteo Retail Media Announces Expansion of API Partner Program

New York, April 8, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti. By integrating with the Criteo Retail Media API, partners have a new opportunity to empower brand advertisers with more choices for how they manage and optimize their retail media campaigns with leading retailers, while expanding their advertising to reach high-intent shoppers in new cookie-less channels.

Press Releases

Criteo Affirms Its Commitment to Diversity, Equity and Inclusion

New York, NY – March 22, 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced two milestones in its commitment to diversity and inclusion, including the appointment of Rachel Scheel, former GE Healthcare Executive for Culture, Inclusion, Diversity and Engagement, as its first Senior Vice President of Global Diversity, Equity and Inclusion, and the unveiling of its Pay Parity Action Plan, in which the company commits to regular gender pay equity analysis for full pay parity across the organization. These investments underscore Criteo’s ongoing efforts to foster a diverse and inclusive workplace and drive sustainable and meaningful change across the industry.

Press Releases

Criteo Reports Fourth Quarter and Fiscal Year 2020 Financial Results

NEW YORK - February 10, 2021 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced financial results for the fourth quarter and fiscal year ended December 31, 2020 that exceeded the top end of its most recent quarterly guidance.

Press Releases

Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision

New York, NY – January 20, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the appointment of four key hires to accelerate business growth: Jon Kaiser as Global Vice President, Agency Business Development and Partnerships, Rory Mitchell as Executive Managing Director, Americas, Joe Stevens as Chief Information Security Officer and Ingmar Zach as Senior Vice President, Product. The new talent underscores Criteo’s commitment to its transformational plans in turning the company’s assets into the world’s leading Commerce Media Platform, a media activation platform for brands, agencies and retailers to optimize their sales and digital advertising returns.

Press Releases

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer

New York, NY – December 7, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform.

Press Releases

Criteo Integrates with Oracle Data Cloud to Strengthen Brand Safety Capabilities for Marketers

New York, NY – November 18, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories.

Press Releases

Criteo Joins Open Source Unified ID Initiative

New York, NY – October 28, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced that it is collaborating with advertising technology leader, The Trade Desk (NASDAQ: TTD), on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry partners this November and December.