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Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

New York, NY – July 23, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend (ROAS). Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.

Press Releases

Innovative Partnership Between Criteo and Lengow Helps Online Retailers Stay Connected with Store Customers

London – July 22, 2020: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful and relevant product recommendations based upon inventory available in the users’ local stores.

Press Releases

Criteo Names Industry Veteran Sherry Smith Managing Director of Retail Media, Americas

New York, June 15, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. In this role, Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.

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PrestaShop and Criteo Join Forces to Help Merchants Generate Traffic and Sales

London – June 4, 2020 – PrestaShop, the leading e-commerce platform in Europe and Latin America, and Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, are teaming up to bring the best e-commerce and advertising technologies to small and medium-sized businesses (SMBs). As a first step, both companies announce the launch of the Criteo Product Ads module in PrestaShop. With Criteo’s scalable and AI-driven advertising technology, PrestaShop merchants can attract users to visit their online stores and buy from them.

Press Releases

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

New York, NY – May 27, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies.

Press Releases

Criteo Appoints Dave Anderson as Interim Chief Financial Officer

NEW YORK – May [15], 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the appointment of Dave Anderson as interim Chief Financial Officer for a six-month engagement in replacement of Benoit Fouilland, effective May 18, 2020.

Press Releases

Criteo Launches Comprehensive Global Channel Partner Program

New York, NY – May 12, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced Criteo Partners, a global partnership program dedicated to helping channel partners better utilize the Company’s advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo’s technology solutions power ad campaigns for over 20,000 advertisers worldwide, with a Shopper Graph providing insight into two billion monthly active users. Through Criteo Partners, agencies are now enabled with the strategy and service expertise to activate Criteo’s data and solutions to grow agency business, boost recognition and drive additional value to their clients.

Press Releases

Criteo Reports Solid Results For the First Quarter 2020 Amidst a Challenging Environment

NEW YORK - April 29, 2020 - Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced solid financial results for the first quarter ended March 31, 2020 in a challenging global environment marked by the outbreak of COVID-19.

Press Releases

Criteo Announces Implementation of Nielsen Digital Measurement Solutions

New York, NY – April 22, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced the planned implementation of Nielsen’s Digital Ad Ratings (DAR), the industry standard for digital ad measurement, and Digital Brand Effect, which helps advertisers better measure and optimize brand lift metrics, with Criteo solutions.

Press Releases

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

New York, NY – March 11, 2020 – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into.