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Use of Customer Lifetime Value Metric Grows 33% Year-on-Year, But Data Skills Gap Holds Back Further Adoption

London – April 4th, 2019 – Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, today reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric.

Press Releases

Criteo Announces the Appointment of Patrick Gallinari to the Criteo AI Lab

PARIS, March 25, 2019 - Criteo (NASDAQ: CRTO), the advertising platform for the open Internet, announced today, the appointment of Patrick Gallinari, a widely-respected and renowned French researcher, best known for his work with neural networks and precursors of deep learning.

Press Releases

Bicycle Retailer Dynacraft Partners with Criteo to Deliver New E-Commerce Strategy and Achieves up to 1000 Percent Return on Ad Spend

NEW YORK—March 14, 2019—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced the success of their strategy that helped Dynacraft, one of the largest bike and ride-on distributors in the United States, break through in the highly competitive children’s bicycles category and surpass their Return On Advertising Spend (ROAS) goal by up to 1000%. Dynacraft approached Criteo with the goal of increasing visibility among in-market shoppers and securing above-the-fold placements in search and browse, while also achieving a 400% ROAS during the crucial Q4 shopping season.

Press Releases

Criteo Announces the Appointment of Marie Lalleman to the Board of Directors

NEW YORK—March 7, 2019—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced Marie Lalleman as a new member on the Board of Directors. Marie’s appointment will be effective on April 26th, 2019.

Press Releases

Criteo Reports Financial Results For The Fourth Quarter And Fiscal Year 2018

NEW YORK - February 13, 2019 - Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open
Internet, today announced financial results for the fourth quarter and fiscal year ended December 31, 2018.

Press Releases

Criteo Research Points to Five Strategies CPG Marketers Must Embrace to Capture the Always-On Shopper in this Competitive Sector

NEW YORK — December 13, 2018—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, released “Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf.”

Press Releases

New Criteo Report Finds that Marketers Need to Solve for Data Fragmentation and Quality Challenges to Deliver Stronger Shopper Experiences in 2019

NEW YORK—December 12, 2018 — Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open internet, today released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey.

Press Releases

Criteo Survey of U.S. Shoppers Shows Critical Importance of the Omnishopper Experience in a Changing Retail Landscape

NEW YORK — November 15, 2018—Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open internet, today released its “Toys “R” Us & Babies “R” Us Shopper Survey Findings,” which evaluates how shoppers balance the physical benefits of retail stores with the level of convenience and accessibility they expect from digital channels.

Press Releases

The Psychology of Shopping: Market-Changing Consumer Shopping Trends Transforming Retail

LONDON—14 Nov. 2018—Criteo S.A. (NASDAQ: CRTO), Criteo, the advertising platform for the open Internet, today reveals three fast-growing consumer shopping macro trends about to become mainstream market forces. From the 40% of UK shoppers seeking pleasure from enhanced ethical credentials to the re-rise of the social shopping trip and self-gifting, across the country, people are looking for more out of the retail experience.

Press Releases

Criteo Acquires Manage, Strengthening its Mobile Marketing Solutions

NEW YORK—October 31, 2018— Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion.