- Home goods, home furnishings, home décor — whatever you like to call it, the home retail category is booming. On the hunt for everything from furniture to flooring, shoppers have been upping their spending on home goods at a steady pace.
https://www.criteo.com/blog/home-goods-marketing-strategies/
- From skincare, haircare and fragrances, to soaps, shower gels and suncare, the health and beauty industry provides us with some of our most personal items. Basic bathroom essentials and luxurious products for pampering never go out of style, come at every price point, and apply to every age group and gender. Today, the health […]
https://www.criteo.com/blog/top-health-beauty-marketing-strategies/
- Whether you’re an up-at-dawn runner, a casual hiker, or an athleisure fashionista, sporting goods have become an integral part of our hobbies and increasingly, our day-to-day routines. Bolstered by a rising global focus on health and wellness, the sporting goods industry is growing fast.
https://www.criteo.com/blog/sporting-goods-marketing-strategies/
- Shirts, shoes, tops, bottoms, and everything in between — the apparel category includes lots of products that keep the world looking sharp from head to toe. Increasing competition, fast fashion, and direct-to-consumer labels are all complicating the game, but the opportunity remains huge for forward-looking brands that are prepared to master the trends.
https://www.criteo.com/blog/top-apparel-marketing-strategies/
- After the busy, often stressful holiday season, it’s only natural for people to start dreaming about getting away from it all. We looked at Criteo data across our travel clients, and found significant spike in travel traffic and bookings from January to March 2018. The travel trends for 2019 are sure to follow the […]
- The holidays are fast approaching, and retailers are readying their stores and sites for what may be the biggest year ever. Thanks to a strong economy, eMarketer predicts that US retail sales will climb 4.1%, and US retail ecommerce spending will increase 16.2%. In keeping with historical trends, much of that growth comes from […]
https://www.criteo.com/blog/the-5-biggest-holiday-shopping-days-what-to-expect-and-how-to-win/
- It’s not Black Friday yet, but per the BlackFriday.com 2018 Holiday Shopping and Spending Survey, the holiday shopping season is already upon us. Will this be a record-breaking year? We spoke with our team here and took a look at what other prognosticators had to say, and landed on these 5 predictions: 1. […]
https://www.criteo.com/blog/holiday-shopping-predictions-2018/
- To help marketers prepare for Black Friday and other opportunities throughout the holiday season, we hosted Criteo Black Friday Countdown on October 2nd at the Dream Downtown in New York City.
https://www.criteo.com/blog/criteo-black-friday-countdown-holiday-marketing-tips/
- You have an ad budget. You know you want to target a certain group of potential shoppers. But you’re not sure where to start. Finding the best potential customer is usually about understanding her behavior. Behavioral targeting is a way to segment and reach audiences by actions like websites visited, past purchases, and links clicked. […]
https://www.criteo.com/blog/targeting-101-behavioral-targeting-basics/
- Holiday shopping is starting earlier than ever and staying strong well past the New Year. Is your strategy ready to maximize sales throughout the entire holiday season? One of the most crucial times for brands and retailers is quickly approaching. To help take some of the weight off your shoulders, we’re hosting Criteo Black […]
- We’re big fans of data at Criteo. So when we get the chance to take a deep dive across specific verticals, we’re excited to share what we find – especially in an industry as big as apparel. This year, US retail ecommerce sales of apparel will reach $103.66 billion, making apparel the largest single […]
- Ever wonder how your emails are doing compared to others? Email campaign KPIs, like average open rates, click-through rates and click-to-open rates, can be difficult to benchmark. That’s because across sectors, different types of businesses often have different use cases and audiences for emails. Some kinds of emails naturally drive more opens and clicks.
