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Criteo Holiday Preview 2018: Moments, Trends, Research

July 20, 2018 - In 2017, holiday gifters matched their shopping behavior to today’s on-the-go lifestyles like never before. Consumer expectations were high, and brands and retailers responded.

https://www.criteo.com/blog/holiday-trends-2018/

84% of Advertisers Have Tried AR & Other Takeaways from the RISE Conference

July 16, 2018 - One of the world’s premier marketing conferences, RISE is where industry giants and startups, global CMOs and advertisers converge to talk about the latest and greatest in marketing. This time, the topic was the future of advertising. At the most recent conference at the Hong Kong Exhibition Center, held from July 8-10, Criteo COO […]

https://www.criteo.com/blog/84-of-advertisers-have-tried-ar-other-takeaways-from-the-rise-conference/

Gen Z’s Favorite Social Networks: YouTube, Instagram, Snapchat

July 10, 2018 - Gen Z is the first generation to grow up with the internet as a regular part of their everyday routine. Since the youngest Gen Zers are in their teens, many have grown up in a world where social media has always been part of their lives, too.

https://www.criteo.com/blog/gen-z-social-media/

Millennials vs Gen Z: 4 Differences in What They Care About

June 20, 2018 - Millennials once reigned as the age group everyone was trying to understand. From appreciating their political views and career choices to figuring out how they discover and shop for products, marketers clamored for ways to connect with these young, digitally-savvy shoppers.

https://www.criteo.com/blog/millennials-vs-gen-z/

How (And Why) Allbirds Runs a Retail Store Like a Restaurant

June 13, 2018 - In 2017, Amazon bought Whole Foods and built bookstores and grocery stores. Ecommerce businesses like Sezane, Allbirds, and others all expanded into brick-and-mortar locations. Meanwhile, apps, virtual and augmented reality have blurred the lines between physical and digital retail. And it’s also the era of omnishopping: Criteo’s Shopper Story research found that about 3 […]

https://www.criteo.com/blog/offline-marketing-strategies/

5 Surprising Traits that Define Gen Z Shoppers

June 5, 2018 - Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Japan to understand what they think about shopping, what motivates them to shop, and what they want from the retail experience. What was most surprising? Their desire for relevant, real-world experiences.

https://www.criteo.com/blog/generation-z-shopping/

Marketing to Gen Z: Tech, Content, and Store Design

June 5, 2018 - Move over, Millennials. There’s another generation that’s starting to influence how marketers think. You’ve probably heard of Gen Z before. They’re young. They’re super active on social media. They have a lot of strong opinions and aren’t afraid of making themselves heard.

https://www.criteo.com/blog/gen-z-research/

3 Beauty Brands That Do Content Marketing Flawlessly

May 22, 2018 - The rise of digital has forever changed the way shoppers consume media, especially advertising. To cut through all the digital noise shoppers are bombarded with today, top brands are figuring out ways to personalize how they market their products. One of those ways is through storytelling. And some of the most innovative tactics are […]

https://www.criteo.com/blog/beauty-content-marketing-strategies/

How to Prepare for Ramadan Marketing: Understanding Shifts in Shopper Behavior

May 2, 2018 - Ramadan is almost upon us. The annual period, which is observed by nearly one-quarter of the world (or about 1.8 billion people), will tentatively begin this year on 15th May. Throughout this time, as Muslims focus on pillars like compassion, self-control, and social responsibility (among others), daily habits and consumer patterns change, affecting entire […]

https://www.criteo.com/blog/ramadan-marketing-2018/

How to Become Data Centric: People, Platforms, Partners, Processes

April 5, 2018 - In 2008, Nike, in a decision driven by their customer data, shifted its marketing strategy into one they call “category offense.” Rather than segment their audience by geography, they did so by the sports they played. The idea was that, regardless of the country they lived in, basketball players had more in common with […]

https://www.criteo.com/blog/data-centric-business/

Mergers, Movies, and the Fifth Screen at Day 1 of #IABALM

February 12, 2018 - Criteo is here in Palm Desert, California, for the IAB Annual Leadership Meeting and we couldn’t be more excited to listen to all the great speakers over the next few days. We’re happy to be part of such an innovative crowd and looking forward to get a chance to talk with as many people […]

https://www.criteo.com/blog/mergers-movies-fifth-screen-day-1-iabalm/

What is Machine Learning? A Quick Guide

February 1, 2018 - For decades, the rise of machines — and what that means for humans — has been a hot topic. Pop culture, including movies, TV, and books, has made sure of that. Machine learning is a concept that has applications far and wide. Yet many haven’t heard of it, or don’t understand it, or even […]

https://www.criteo.com/blog/machine-learning-basics/

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