The 2021 Holiday Shopping Season is the Most Crucial Yet 

- The holiday season, or festive season as our European friends call it, is a pivotal time for retailers and brands. It’s when consumers are browsing and buying more — and looking to be inspired by the perfect gift idea. But this year, the stakes are

The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021

- On Thursday 26th of August 2021, Forrester analyst Collin Colburn released the new Forrester Wave™ Sell-Side Retail Media Solutions, Q3 2021 report. (Paywall, Link). The report identifies the eight most significant sell-side retail media solution providers based on Forrester’s 25-criterion evaluation which are represented via

Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors

- In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors (paywall, reference # US48119221). Criteo remains the #1 independent ad

Gartner Magic Quadrant for Ad Tech 2021

- On Monday 25 October 2021, Gartner analysts Andrew Frank and Eric Schmitt released the updated Gartner 2021 Magic Quadrant for Ad Tech report (G00736371, paywall). This report provides a view of the ad tech landscape, which Gartner defines as technology for managing digital advertising across

Black Friday 2021 Sales Recap: Continuing the Seasonal Momentum

- This year, we find ourselves in yet another unique peak shopping season. More of us are vaccinated, and in many places, restrictions and mask mandates remain lifted. At the same time, COVID is surging again as colder weather sets in and we spend more time

5 Addressability Misconceptions in Advertising Today

- This article was originally published in IAB Europe on November 17, 2021. Everyone involved in the advertising industry – from marketers to media owners, to agency heads and small business owners – understands the need to reach and engage new consumers to effectively scale their

Uncovering Commerce Video Series [Ep. 1]: Megan Clarken Explains Commerce Media

- With access to the largest commerce data set on the open internet and more than 14 years of experience in digital advertising, no one knows commerce like Criteo. We also know that it’s not always easy to follow the many ways that commerce is evolving.