- Retail media and the larger world of commerce media, with its first-party data-based targeting and closed-loop reporting, has been a game-changer for brands. Though it’s got a few years under its belt, it’s still in its infancy and full of untapped potential. As the demand side of the ecosystem, brands hold a lot of sway […]
https://www.criteo.com/blog/brands-wish-list-for-retail-media-growth/
https://www.marketingbrew.com/stories/2024/02/21/criteo-google-privacy-sandbox-strategy
https://www.barrons.com/articles/super-bowl-ads-amazon-instacart-walmart-retail-platforms-254947c5
https://schwabnetwork.com/video/criteo-crto-cro-on-online-display-advertisements
- The start of 2024 marked a milestone in the deprecation of third-party cookies, with Google beginning to block them on 1% of Chrome traffic. That moment officially kicked off a five-month testing period to compare advertising performance across audiences who are still served ads with cookies and those whose advertising is supported with API tools […]
https://www.criteo.com/blog/what-it-takes-to-test-googles-privacy-sandbox/
- This is the final post in our Ensuring the long-term success of your RMN series, which is focused on helping retailers stay ahead of the retail media curve. Retail media is wildly successful, and yet there is still more opportunity to continue to push the boundaries. In fact, the bricks are already being laid on […]
