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Ahead of the Curve: 2024 Advertising Predictions from Criteo Experts

December 19, 2023 - 2024 promises to be a defining year for advertising. As we stand on the threshold of a new year, the landscape of advertising is poised for yet another seismic shift. The ever-evolving dynamics of consumer behavior, market trends and technological evolutions, such as the deprecation of third-party cookies in Chrome, will continuously reshape the advertising […]

https://www.criteo.com/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts/

PUBLISHERS

https://www.criteo.com/solutions/addressability/publishers/

Black Friday 2023: 5 Trends That Shaped This Cyber Weekend

December 8, 2023 - With the frenzy of Black Friday and Cyber Monday settled down, we checked in on Criteo’s exclusive commerce dataset from 18,000 ecommerce players across 100 countries to assess how consumers are shopping so far this holiday season.   Here are the top five trends that shaped this year’s Cyber Weekend.  1. Consumers increased their shopping during […]

https://www.criteo.com/blog/black-friday-2023/

Shoppers Increase Holiday Budgets Ahead of Christmas

https://www.axios.com/2023/12/07/christmas-gift-holiday-shopping-2023

The 16 Hottest Adtech Companies of 2023

https://www.businessinsider.com/the-16-hottest-adtech-companies-solving-the-industrys-big-challenges-2023-12

How to unlock incremental spend for your retail media network

December 7, 2023 - This is the second post in our Ensuring the long-term success of your RMN series, which is focused on helping retailers stay ahead of the retail media curve.  According to eMarketer, there are more than 40 retail media networks in the US1. More retailers (and non-retailers, like UberEats and Marriott) enter the game every year. […]

https://www.criteo.com/blog/how-to-unlock-incremental-spend-for-your-retail-media-network/

Cyber Week Generates Record $37B in Online Spend

https://www.adweek.com/social-marketing/cyber-week-generates-record-37b-in-online-spend/

What is an SSP? An introduction to the Supply-Side Platform

November 28, 2023 - There was a time when digital advertising was traded by phone calls, handshakes, and manual insertion orders. Today, however, things are a little more streamlined.   In the modern world, the programmatic advertising ecosystem is powered by a complex supply chain of bid requests—the bidstream—where ad placement decisions are made in the blink of an eye. […]

https://www.criteo.com/blog/what-is-an-ssp-an-introduction-to-the-supply-side-platform/

Double Dates 2023: Spotlight on Singles’ Day

November 24, 2023 - The annual shopping extravaganza Singles’ Day is known for its record-breaking sales as businesses engage consumers throughout Southeast Asia and beyond with festive deals, loyalty promotions, and immersive ecommerce experiences. To gain insights into the evolving Double Dates shopping holiday, we examined Singles’ Day data from hundreds of Criteo’s retailer partners in Southeast Asia and […]

https://www.criteo.com/blog/double-dates-2023-spotlight-on-singles-day/

Diwali 2023: Deals drive even bigger festive season growth  

November 21, 2023 - Widely celebrated throughout India, Diwali is one of the most important events of the year. With families coming together to exchange gifts, share festive meals, and enjoy fireworks, the holiday signifies prosperity. This celebration of abundance significantly impacts the shopping landscape as families increase their spending in preparation for the festival — from renovating their […]

https://www.criteo.com/blog/diwali-2023-deals-drive-even-bigger-festive-season-growth/

Addressability

https://www.criteo.com/solutions/addressability/

Commerce Media Powered by the Warehouse: Hightouch’s Criteo Integration

November 20, 2023 - The world of ad publishing is being rocked by two seismic changes: a pivot towards first-party data and other alternative audiences as third-party cookies decline, and the rise of retail media. The way companies can target advertising is changing — and increasingly more websites are becoming their own ad publishers.  Criteo is at the convergence […]

https://www.criteo.com/blog/hightouch-criteo-integration/