- ‘Tis the season… for everyone to start thinking about strategies for upcoming seasons. What are your shoppers going to be doing in 2018? How are they going to find and buy products? And how can you be there when they’re finally ready to purchase? Criteo’s latest research can help you decide. In our latest […]
https://www.criteo.com/blog/webinar-shoppers-really-think-trends-tips-new-year/
- Understanding omnishoppers is key. Are we living in a retail apocalypse, or is it something different altogether? There’s no doubt that we’re in a period of great transformation in retail – some of it painful – but there is a vibrant future emerging for retailers who understand omnichannel behavior. To further shed light on […]
- On the surface, a grocery store, luxury retailer, and a budget motel chain may not seem like they have too much in common. But when it comes to omnichannel marketing examples, top brands are pushing boundaries when it comes to customer experience. Many shoppers use phones while they’re in stores to research products and […]
- As we enter the Diwali festival week, mobile share of online sales are set to peak in India. Diwali is the prime shopping period for Indians, as the Thanksgiving to New Year period is in the West. All major online marketplaces in India have announced big festival sales with Amazon’s “Great Indian Festival” sale, Flipkart’s […]
- The retail industry is undergoing a big transformation with new services and initiatives being launched every week. Walmart just announced “Mobile Express Returns”, a service to make the returns process more simpler and quicker for customers using the Walmart app. With Amazon’s acquisition of Whole Foods and investments to grow its physical presence, Walmart is […]
- If you were hoping to welcome fall with pumpkin spice latte syrups or seasonal Starbucks mugs, you’re going to have to start looking closer to home this month. The Starbucks online store is gone. This can seem like a surprising decision, especially in a world where just about everything, even your cup of morning […]
- Welcome to part one of this three-part series, where we’ll be talking about Privacy by Design, a core Criteo business principle aligned to the EU’s recently adopted General Data Protection Regulation that guides how we design, build and implement our industry-leading performance marketing solutions. Our ability to understand a consumer’s entire online shopping journey […]
- Did you know that, according to eMarketer, only 11 percent of app users remain active seven days after install? Even more significant – what happens to the remaining 89 percent? Based on these numbers alone, it’s critical retailers implement not just a user acquisition (UA) campaign but a smart retention strategy, too. A great […]
https://www.criteo.com/blog/top-3-mobile-retargeting-tips-retailers/
- In today’s competitive climate, the effects of store closures are being felt in shopping malls and high streets across the globe. Amazon is set to overtake Macy’s to become the number one clothing retailer in the US in 2017. Meanwhile, Ralph Lauren has just announced it will be closing its flagship Fifth Avenue store […]
https://www.criteo.com/blog/brick-mortar-can-learn-ecommerce-2017/
- A recent report by research firm Kantar/Millward Brown revealed many opinions on the state of trade marketing and one consistent theme: the need for a personalized shopping experience that views the consumer holistically. Responses varied, however, on how this omnichannel imperative can be accomplished. This survey of 100 marketing executives — many in companies with revenues […]
https://www.criteo.com/blog/talking-trade-opinions-predictions-transitioning-industry/
- As retailers zero in on creating individualized shopping experiences for each consumer, many are now focused on collecting and using data to construct a peak level of personalization. This effort is often referred to as customer journey analytics — the process of examining how customers use multiple channels to interact with an organization. But understanding […]
https://www.criteo.com/blog/retailers-can-win-customer-journey-analytics/
- Retailers are finding it more difficult than ever to compete on product and price. Shoppers have many choices when it comes to buying their favorite items — the days of buying all your clothes from a single store are largely over. In this increasingly competitive atmosphere, delivering a personalized customer interaction can mean the […]
https://www.criteo.com/blog/smart-personalization-driving-retail-experience/
