- 2021 was a year of adaptation — with consumers adjusting to new ways of shopping, browsing, and buying after experiencing major disruption in 2020. And while change isn’t always easy, many fears gradually faded as what was once new became comfortable. That comfort, coupled with the convergence of commerce and innovation, makes me think that […]
https://www.criteo.com/blog/the-year-of-acceleration-advertising-predictions-for-2022/
- This year, we find ourselves in yet another unique peak shopping season. More of us are vaccinated, and in many places, restrictions and mask mandates remain lifted. At the same time, COVID is surging again as colder weather sets in and we spend more time indoors. The surge plus the emergence of new variants is […]
- This article was originally published in IAB Europe on November 17, 2021. Everyone involved in the advertising industry – from marketers to media owners, to agency heads and small business owners – understands the need to reach and engage new consumers to effectively scale their business. And they know that programmatic advertising is one of […]
https://www.criteo.com/blog/five-addressability-misconceptions-in-advertising-today/
- The world’s largest annual shopping event, Singles’ Day, posted record numbers again this year. Alibaba, which began offering Singles’ Day sales at the beginning of November, said it raked in $84.5 billion in sales from November 1 through the actual event on November 11.1 Though this was a record-breaking amount, it was a smaller year […]
- One of the year’s biggest sales events—Black Friday—is just weeks away. Last year’s event was an anomaly in many ways. Amazon Prime Day 2020 was moved from summer to mid-October, kicking off an earlier than ever shopping season. At the same time, many retailers closed their brick-and-mortar locations due to COVID-19 concerns. We can look […]
https://www.criteo.com/blog/black-friday-2021-consumer-survey-insights/
- Even in the most challenging times, consumers have shown that they will honor holiday shopping and gift-giving traditions. But the way consumers discover and buy gifts has changed forever. After a year of record-breaking ecommerce growth, what will holiday shopping look like in 2021? In 2020, consumers made their seasonal purchases online more than they […]
https://www.criteo.com/blog/2021-holiday-consumer-shopping-trends/
- Amidst all the talk about what the future of advertising will look like beyond 2023, one thing has become clear: The digital advertising winners will be those who can create a new, responsible approach to addressability. Addressable advertising relies on identifiers to improve the planning, engagement, measurement, and optimization of digital advertising. For example, when […]
https://www.criteo.com/blog/getting-ahead-of-addressability-3-campaigns-to-test-now/
- 2021 is a year of upheaval, marking a turning point not only for consumers but also for marketers and retailers. The Coronavirus pandemic has not only significantly changed all our lives, but also fueled online commerce and new omnichannel concepts. The evolution is ongoing: To meet changing customer needs, retailers must continue to reinvent themselves, […]
https://www.criteo.com/blog/dmexco-masterclass-commerce-media/
- Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday, over the past few years, the annual mega-day has transformed into an international event that drives seasonal sales earlier and earlier each year, turning November into Cyber Month around the […]
- Retail media continues to see explosive growth, with eMarketer estimating that 1 in 8 digital ad dollars this year will be spent on retail media. While retail media has existed for years, advertisers are now scrambling to catch up to consumers who have flocked to ecommerce, and retailers are now scrambling to keep up […]
https://www.criteo.com/blog/retail-media-tech-for-retailers/
- Amazon Prime Day will be here before the end of Q2, which means the massive deals day is happening earlier in the year than it ever has. After a postponed Prime Day in 2020, we expect the shopping “halo effect” to bounce back to 2019 levels and drive traffic and sales for retailers outside of […]
https://www.criteo.com/blog/amazon-prime-day-2021-shopping-data-and-trends/
- Not too long ago, digital video was a nice-to-have and most of our video viewing happened via traditional, linear TV. Now, digital video is part of our daily lives. We’re watching video content for many hours a week on our phones, our laptops and tablets, and our smart TVs and streaming devices—and this has caught […]
