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Criteo Introduces Contextual Targeting with First-Party Data

April 28, 2021 - The timeframe for third-party cookie deprecation in Chrome is getting closer. The entire commerce media industry—including retailers, brands, agencies, publishers, and their digital advertising partners—is searching for cookie-less solutions that are just as effective as the advertising they do today. For any approach to work effectively in the future, marketers know they need to grow […]

https://www.criteo.com/blog/criteo-contextual-targeting-with-first-party-data/

The Top Trending Digital Marketing Strategies for 2021

February 25, 2021 - In a previous post, we called this the Year of the Digital Marketer. Businesses are prioritizing digital transformation and allocating more funds to digital campaigns to help their cause. This means that digital marketing has more attention and more pull than ever—and more responsibility. To understand how marketers are planning for this year, we conducted […]

https://www.criteo.com/blog/the-top-trending-digital-marketing-strategies-for-2021/

The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020

February 22, 2021 - This post was republished from AdExchanger.com. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality. Understanding changes in consumer behavior, improving the consumer experience, and fostering industrywide collaboration have each emerged as key initiatives in service of […]

https://www.criteo.com/blog/how-agencies-adapted-strategies-2020/

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3 Digital Marketing Challenges (aka Opportunities) for 2021

February 9, 2021 - Among the many changes that 2020 brought, the importance of digital marketing came to the fore. The increase in digital consumption spurred by the COVID pandemic, from streaming entertainment to buying groceries online, caused businesses large and small to adjust their marketing mix—and to look to digital marketing as a crucial tool for communicating with […]

https://www.criteo.com/blog/3-digital-marketing-challenges-opportunities-2021/

Why Marketers Are Doubling Down on Digital in 2021

February 4, 2021 - 2020 forced a dramatic shift in marketing strategies of retailers and brands. The need to demonstrate ROI on marketing spend has become even more important as businesses continue to cope with declines in sales, margins, and revenues due to the pandemic. Among all the objectives, scaling their online presence and digitalization of business operations have […]

https://www.criteo.com/blog/digital-marketing-trends-2021/

The Top Digital Marketing Channels of 2021

February 2, 2021 - In years past, a post like this might have been a bit ho-hum, with little in the way of surprises. But in the wake of the wild year that was 2020, the status quo is no longer. Huge growth in ecommerce, the rapid spread of hateful or fake content, and the continuously uncertain state […]

https://www.criteo.com/blog/top-digital-marketing-channels-2021/

The State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World

January 27, 2021 - While more of the world spent an increasing amount of time online in 2020—reading news websites, streaming videos, and scrolling social media—a major shift happened. Previously in-public activities, like exercising, learning, and working, began happening from the safety and comfort of home. At the same time, consumers adopted new hybrid-channel buying habits, like BOPIS […]

https://www.criteo.com/blog/digital-marketing-spend-2021/

Digital Marketing in 2021: 6 Trends APAC Marketers Should Prepare for

January 20, 2021 - The constant changes we’ve witnessed since the onset of the pandemic have forced brands worldwide, including in Asia Pacific, to step back from well-formulated marketing strategies and adapt to immediate priorities. Despite the unknowns, several key trends impact the current state of consumer behavior. Kenneth Pao, Executive Managing Director at Criteo Asia Pacific outlines six […]

https://www.criteo.com/blog/digital-marketing-in-2021-6-trends-apac-marketers-should-prepare-for/

Welcome Pacvue, our new Criteo Retail Media API partner for sponsored products advertising on Target.com and the Target app

January 19, 2021 - According to eMarketer, US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. In response to this shift in consumer purchasing habits, marketers are turning to retail media to reach shoppers with measurable ads on ecommerce sites and apps. By the end of this year, eMarketer also predicts that retail media will represent […]

https://www.criteo.com/blog/criteo-and-target-welcome-pacvue-as-retail-media-api-partner/

Chinese New Year 2021: Marketer’s Guide to Prosperity in the Year of the Ox

January 7, 2021 - Even as countries across Asia Pacific are making preparations for a historic roll-out of COVID-19 vaccines, authorities are staying vigilant about safe distancing measures. This means that more consumers than ever will be shopping online during Chinese New Year (CNY).

https://www.criteo.com/blog/chinese-new-year-marketing-2021/

App Commerce Booming in APAC

November 25, 2020 - In our recent webinar “App Marketing Master Class,” we shared exclusive data and research that Criteo conducted on how the international health crisis has impacted app commerce and usage trends.

https://www.criteo.com/blog/app-commerce-booming-apac/

3 Ways Retail Media Can Help You Win the Holidays

November 5, 2020 - Shopping and celebrating for the holidays may look a little different today and that’s okay. Help shoppers find what they need from home this holiday season with hyper-relevant retail media ads. Here are three ways retail media can help you stay top of mind this holiday season: Start influencing shoppers now. Many large retailers will be closed on Thanksgiving. That, […]

https://www.criteo.com/blog/3-ways-retail-media-can-help-you-win-the-holidays/

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