CheapOair: Mobile Marketing Success Story | Criteo
64%

In-app clicks

37%

In-app sales

196%

YOY sales growth



Challenge

As a deal-searching travel website, CheapOair operates in a highly competitive industry. In 2013, the company teamed up with Criteo to ensure they’re at the forefront of emerging technologies in the online travel sphere and promptly anticipate the evolving needs of their customers.

Solution

To maximize user engagement and conversion rates within their award-winning mobile app, CheapOair employed the App Advertising function of Criteo Dynamic Retargeting, allowing them to deliver highly personalized ads that brought shoppers back to book again and again.

Then, in 2017, CheapOair added Criteo Shopper Graph to their suite of Criteo tools, enabling them to have a far more accurate understanding of browsing habits and purchase intent among potential and current customers.

Outcome

Within two months of adopting App Advertising, CheapOair saw a 64% increase YOY in click rates and a 37% increase YOY in in-app bookings; customers also were spending 58% more YOY. Additionally, by using Criteo Shopper Graph, they were able to boost efficiency on those cross-device matched users by 15%.

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