Crocs Japan partnered with Criteo to recreate the in-store experience for their online shoppers and doubled their ecommerce sales in one year.

Solution

Crocs Japan partnered with Criteo to create a marketing campaign that would recreate the in-store experience online. In addition to static banner ads, which function like billboards, they used Criteo Dynamic Retargeting to deliver individually personalized ads, offering persuasive reminders and recommendations from their 200+ products based on the shopper’s browsing history and buying habits. At the same time, Criteo’s technology significantly reduced the amount of time and resources Crocs Japan had to put into managing the campaign.