The world of apparel is changing as quickly as the fashion styles that it brings to our closets. The last few years have seen the rise of fast fashion, direct-to-consumer, and most recently, eCommerce brands started by those who know their audiences best — influencers.

FashionValet is one of these brands, founded by a popular Malaysian blogger, Vivy Yusof. Since 2010, FashionValet’s platform has grown to include 400 brands, retail stores, and in-house brands. Today, FashionValet is setting their sights on reaching global customers, with a local spin. According to Nadia Norzuhdy, FashionValet’s general manager, the goal has always been to champion their local designers in Malaysia.

“Working with FashionValet has taught me about what it means to be local, and what can come out of this region that will have a global impact,” says Nadia. “People from the farthest part of the world can enjoy the local fashion here.”

Building a self-sustaining, global customer journey

Once new customers are in the door, Nadia’s goal is to sustain customer loyalty and encourage brand recall. This is especially critical as FashionValet expands into new markets.

“As a company, we really value the customer journey,” says Nadia. “It’s about the entire experience, and when they have a memorable experience, then they’re more likely to come back and shop with us.”

To further increase their understanding of their customers, FashionValet decided to supplement their strategy with sophisticated technology solutions.


ROI from Criteo’s retargeting solution


Uplift in traffic from Criteo’s acquisition solution