How VINO75’s digital marketing helps customers channel their inner sommelier
For Brazilians looking to fill their wine racks, Fine Wines is the ultimate choice. The Rio-based retailer and wine club specializes in selling award-winning wines from around the world and for a variety of budgets. With an ecommerce website and four local shops, customers can easily find the perfect wine for any occasion.
Customers can order a single bottle, a case of 12, or join the Fine Wines club and have a curated selection of wines delivered every month. Free shipping on larger orders and a personalized service for wine suggestions and pairings make the Fine Wines experience complete.
Fine Wines CEO, Felipe Barreto Terra Cunha, drives the success of the company both by focusing on highly-awarded wines and by finding high-performing marketing solutions.
One such marketing solution was digital advertising with Criteo. Fine Wines partnered with Criteo on a web conversion campaign to bring back website visitors to complete a purchase. Their key objectives were to deliver a positive return on ad spend (ROAS) and offer scalability to grow.
Criteo helped the company re-engage and convert lost paid search and organic visitors, helping to drive more value from those efforts. With sophisticated AI that identified when shoppers were most likely to convert and highly personalized ads with product recommendations, the campaign successfully brought back high-value visitors who then went on to make a purchase.
The campaign is still in its infancy, but as it continues to drive success, Felipe Barreto Terra Cunha is eager to scale up the program: “When a solution provides a sustainable ROAS, I then look for scalability. This is what I see with Criteo, where a healthy and consistent result generates financial strength and sustainability to grow and perform.”
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