An optimized retail media strategy for American Crafts led to success on Michaels.com
Italy based Gastrodomus sells products for the food service industry. With a comprehensive online catalog of more than 18,000 products and competitive prices, what began as a one-person business in 2004 has grown exponentially.
The challenge for Gastrodomus was to overcome a long sales cycle with a strategy that could follow shoppers throughout their online journey and bring them back to the site. Their ultimate goals were to increase sales and revenue.
Gastrodomus identified Criteo Dynamic Retargeting as the ideal solution for their long purchase path. Criteo’s unparalleled ability to match shoppers across devices, browsers, and apps enabled Gastrodomus to seamlessly connect when and where it was most important. Criteo’s understanding of purchase intent, and its predictive bidding and dynamic creative optimization technologies worked together to deliver highly personalized ads that maximized Gastrodomus’ investment.
How it works:
“Criteo played an essential role in our marketing mix. Criteo’s Dynamic Retargeting allowed us to re-engage customers, increase our ROI and drive 65% growth in revenue YoY.”
–Stefano Carnielli, CEO, Gastrodomus
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