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Gastrodomus

Challenge

Italy based Gastrodomus sells products for the food service industry. With a comprehensive online catalog of more than 18,000 products and competitive prices, what began as a one-person business in 2004 has grown exponentially.

The challenge for Gastrodomus was to overcome a long sales cycle with a strategy that could follow shoppers throughout their online journey and bring them back to the site. Their ultimate goals were to increase sales and revenue.

Solution

Gastrodomus identified Criteo Dynamic Retargeting as the ideal solution for their long purchase path. Criteo’s unparalleled ability to match shoppers across devices, browsers, and apps enabled Gastrodomus to seamlessly connect when and where it was most important. Criteo’s understanding of purchase intent, and its predictive bidding and dynamic creative optimization technologies worked together to deliver highly personalized ads that maximized Gastrodomus’ investment.

How it works:

  • Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
  • Ads were focused on those who were most likely to convert by accurately predicting purchase intent, using an anonymous cross-device understanding of each shopper’s behavior across all devices, browsers and apps.
  • Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just clicks.
  • Machine-learning technology worked continuously to improve the campaign’s performance.

Outcome

  • +65% increase in revenue YoY
  • +80% increase in sales YoY
  • -3% decrease in COS

“Criteo played an essential role in our marketing mix. Criteo’s Dynamic Retargeting allowed us to re-engage customers, increase our ROI and drive 65% growth in revenue YoY.”

–Stefano Carnielli, CEO, Gastrodomus

+65%

Increase in revenue YoY

+80%

Increase in sales YoY

-3%

Decrease in COS