A San Francisco Bay Area based family owned business since 2005, Half Price Drapes designs and provides quality window coverings to more than 1 million windows across North America. Operating a low-touch model, Half Price Drapes wanted to grow their e-commerce specialty company while achieving a 20% COS. They needed a partner who could help them drive incremental revenue across all devices while keeping costs down.
Half Price Drapes implemented Criteo Dynamic Retargeting to maintain a strong brand connection with shoppers who had already expressed interest. Leveraging the Criteo Engine, Criteo worked directly with Half Price Drapes’ digital marketing team to ensure interested shoppers were continuously engaged as they moved through the sales funnel. Half Price Drapes used shopper insights to deliver highly personalized ads at the right moments across devices for maximum engagement and optimized costs.
How it works:
With Criteo Dynamic Retargeting, Half Price Drapes achieved:
“Continuing to drive new traffic to a website is the name of the game in the world of e-commerce. Criteo’s ads have greatly helped us out to find new customers and drive our sales.”
– Steve Basch, E-commerce Manager
Increase in sales YoY
Increase in revenue YoY
Decrease in cost