Hepsiburada uses a unique model for budgeting advertising spend. Because they have a different cost center for each category group, each group has a discrete budget.
Criteo developed a segmented campaign with strict spending rules by category. A monthly sync of cost information for the segmented categories was also put in place so the engine could stay aligned with budget changes each month.
This solution has enabled the company to significantly increase sales and ROI while staying within category budget limits:
Avg. order value
ROI YoY
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