Criteo developed a custom solution to meet Hepsiburada’s specific category spend targets, decreasing cost-of-sales 52% and tripling ROI.

Challenge

Hepsiburada uses a unique model for budgeting advertising spend. Because they have a different cost center for each category group, each group has a discrete budget.

Solution

Criteo developed a segmented campaign with strict spending rules by category. A monthly sync of cost information for the segmented categories was also put in place so the engine could stay aligned with budget changes each month.

Outcome

This solution has enabled the company to significantly increase sales and ROI while staying within category budget limits:

• +36% Order value
• x200% ROI YOY