Inveon & Criteo boost Under Armour revenue with predictive bidding strategy

Solution

Inveon, in cooperation with Criteo, suggested enabling a dynamic and smart bidding strategy considering the consumer purchasing probability, rather than a static bidding strategy.

With this Predictive Bidding (COS) Strategy, Under Armour was able to target the right customers with the right bids at the right time. Concurrently, a bid optimizing tool called Adaptive Revenue Optimizer helped maintain the ROI level while increasing the sales volume. Upon implementation, important KPIs including revenue and impressions improved rapidly.

How it works:

• Highly personalized ads showed products that shoppers were most likely to be interested in and when they were most likely to buy.
• Ads were focused on those who were most likely to convert by accurately predicting purchase intent, using an anonymous cross device technology that monitors each shopper’s behavior across all devices, browsers and apps.
• Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.2 billion shoppers we see each month.
• Campaigns were continuously optimized to remove ineffective placements and focus on high-potential shoppers based on conversions, not just on click rates.