K&K Fashion significantly improves CTR, conversion rates, and sales revenue in just 6 months with Criteo Dynamic Retargeting

Challenge

K&K Fashion, one of Vietnam’s top female clothing brands, wanted to focus on digital marketing as a key strategy to promote their brand, but they lacked the tools to measure outcomes and make business decisions accordingly. They needed a cost-effective solution that would provide the business insights they needed, and also deliver results, specifically an increase to their conversion rate by 20-30%.

Solution

To effectively convert shoppers across multiple platforms – be it on desktop or mobile – at a cost-efficient rate, K&K Fashion deployed Criteo Dynamic Retargeting. With Criteo’s Dynamic Retargeting solution, K&K Fashion could precisely predict purchase intent using the solution’s anonymous cross-device understanding of their shoppers’ behavior across all devices, browsers and applications. They were then able to identify the ideal ads and products to show to each shopper to deliver the most conversions possible. Granular reporting and support from the Criteo team helped them use campaign insights to make better business decisions around marketing budget allocation.

Outcome

Criteo Dynamic Retargeting delivered:

• 43% increase in CTR
• 66% increase in conversion rate
• 121% increase in sales revenue

“Criteo’s performance marketing solution has greatly helped us understand our business better and how we can improve our marketing strategies to retain our current customers and attract potential customers. This was something we struggled with especially after launching our e-commerce site. With Criteo, we’re confident in optimal marketing budget allocation and making the right business choices for ourselves and our customers.”

– Le Viet Thanh, Managing Director, K&K Fashion