How MUST’IT maximized full-funnel marketing performance
La Redoute is one of Europe’s leading fashion and homeware online retailers, focused on making French style accessible to all. Since partnering with Criteo, La Redoute has been successful in driving sales and consistently increasing their online revenue using Criteo Dynamic Retargeting.
In late 2017, La Redoute was looking for a new customer acquisition solution that could help them discover relevant shoppers, drive more traffic to their website and boost their online sales. To help convert prospects into new customers, La Redoute decided to join Criteo’s beta programme in the UK and try Criteo Customer Acquisition.
Using personalised product recommendations across devices and sales channels, Criteo Customer Acquisition enabled La Redoute to drive new customer sales at a 30% less cost of sale (COS) compared to previous prospecting solutions.
Using a pool that covers more than 74% of global online shoppers, Criteo Customer Acquisition helped the leading French online retailer reach a staggering new customer rate of 57% on average, driving more than 9% incremental online traffic across all sales channels.
Thanks to Criteo’s machine learning technology, unique shopper-scoring techniques and ability to distinguish new from existing customers, La Redoute was able to discover and convert new customers with the highest propensity to buy. The result was a 7% increase in overall sales.
“After previously implementing a number of new customer acquisition solutions, we decided to join the Criteo Customer Acquisition closed beta programme back in 2017, confident that Criteo’s technology will help us achieve our marketing objectives. Criteo Customer Acquisition not only helped us boost our overall sales by more than 7% thanks to its unrivaled understanding of our customers’ journey and shopping patterns, it did so at 30% less COS compared to other prospecting activity we have carried out.”
–Paul Carmichael, Head of Digital, La Redoute
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