Immobiliare expands its app reach and optimizes the cross-channel journey
Mubawab is a real estate portal whose mission is to offer a modern and practical advertising site for the Moroccan community.
Mubawab’s challenge was to gain brand visibility and awareness. Ultimately, they wanted to reinforce their leader position on the market and the reference site of choice for the Classified sector (real estate ads) in all Arab countries.
To help achieve their goals, Mubawab chose Criteo Dynamic Retargeting, both because of its superior technology and because of Criteo’s experience with the Classified sector.
With Criteo Dynamic Retargeting, Mubawab delivered personalized ads to visitors showing properties they searched as well as recommendations based on the behavior of similar users. They increased loyalty and converted new users thanks to a deep understanding of each shopper and sophisticated machine learning that ensured that each shopper saw the right ad, at the right time, in the right place.
How it works:
“We have been working with Criteo for 2 years and we are delighted. Their retargeting campaigns are essential to maximizing our annual performance. We develop our annual strategy together with our Criteo Account Strategist who recommends and advises us on the sector and the products that suit us. Thanks to this strategy, we have managed to increase the visibility and presence of Mubawab in the online world.”
–Toni Puig, Founder, Mubawab