New Look sees 4x more orders compared to other prospecting acquisition partners with Criteo Customer Acquisition

Outcome

In an effort to drive sales from new customers, New Look added Criteo’s performance based technology to its upper-funnel acquisition strategies.

New Look was able to target prospects that were more likely to convert thanks to Criteo’s deep understanding of their shopping behaviour and interests. The result was a strong 62% new customer rate.

Personalized product ads based on each prospect’s interests and product category preferences resulted in 4 times more orders with a 74% lower Cost Per Order (CPO) for New Look, compared to their other prospecting acquisition partners.

Source: Criteo Customer Acquisition campaign data analysis by Criteo between June 2017 – July 2017.

Criteo Customer Acquisition delivered outstanding performance resulting in 4x more orders than our other customer acquisition partners. Furthermore, users first exposed to Criteo’s acquisition campaign were re-engaged by our existing Criteo retargeting activity which drove an additional 83% in new shopper orders.

– Matt Roberts, Head of Digital Marketing and CRM | New Look