Criteo partners with UK retailer New Look to help them get 93% more revenue and 23% more traffic while lowering COS.

93%
Revenue volume
23%
Traffic increase YOY
26%
Lower cost of sale (COS)

Challenge

UK retailer New Look was looking for a strategic digital partner to engage and convert shoppers in a more personalized way along the entire consumer journey.

Solution

With over 5 years working together, Criteo has become an invaluable partner for New Look —creating, implementing and continually refining their online and mobile advertising approach together. Through Criteo Dynamic Retargeting, New Look is exceeding their retargeting traffic and revenue goals.

Outcome

  • Year-over-year, Criteo has helped New Look increase their performance marketing revenue by 93% and traffic by 23%, all while decreasing their cost of sale (from 19% to 14%)
  • Next up, New Look is looking to work with Criteo to create a 360° view on how their customers interact online and offline

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