Nykaa adds Criteo Dynamic Retargeting to target mobile and app users and sees sales increase seven-fold

Outcome

Criteo Dynamic Retargeting delivered:

• 5X increase in sales
• 54% increase in Average Order Value
• 7X increase in ROI

“Criteo’s performance marketing solutions, based on machine learning technology, are intelligently configured to know the exact moment at which to target a consumer. Criteo’s technology allows us to engage shoppers on both our app and website, which is extremely critical given that more consumers are primarily using their mobile devices to surf and purchase our products. We plan to do more to engage new and prospective customers moving forward using Criteo’s retargeting solutions and we’re confident that Criteo will be able to help us achieve our business objectives.”

– Hitesh Malhotra, Chief Marketing Officer, Nykaa.com